There's no substitute for hard work.
That's the lesson Joel Parkinson learned from his underwhelming 2015 World Surf League campaign.
The 34-year-old endured one of his most miserable championship seasons last year, failing to make even a semi-final before finishing outside the top 10 in the rankings.
Parkinson is the first to admit he'd lost his way.
"I was just trying to do it the easy way," Parkinson said after reaching the fourth round of the Quiksilver Pro on the Gold Coast on Monday.
"Maybe I just wasn't interested a little bit - so a little disinterested and trying to do shortcuts.
"And now I'm not."
The 2012 world champion's renewed drive hasn't gone unnoticed either, with injured surfer and good friend Bede Durbidge admitting he'd been impressed by Parkinson's work in the off-season.
"We're going to see a rejuvenated Joel Parkinson this year," he said.
"He's been training hard and just surfing a lot.
"I spoke to him on that cyclone swell and he surfed 34 hours in one week, so he's been putting a lot of time in the water.
"When the waves are good, he's still one of the best surfers in the world and I think Joel's going to have a really good contest."